Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action and more!

The workshop will help you:

• Reach more people with your message
• Create email campaigns that get results
• Get your emails opened and read
• Write compelling subject lines and copy
• Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc …)

Registration is $25 for Chamber members, $35 for prospective members by August 6th; $30 and $40 after. A light breakfast will be provided.

Presentation by Constant Contact

Register Online

About the presenter:
Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry.  Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact.  Since 2006, he has delivered 400+ workshops & presentations on “Best Practices in Email Marketing” to over 17,000 attendees in Northern California & the San Francisco Bay Area.  Stu offers proven success in both “Business to Business” (B2B) and “Business to Consumer” (B2C) email marketing.  Carty is also an expert in small business event marketing and online web-surveys.