Business Success Series Archives

 
 

The Business Success Series presents engaging speakers on topics of interest to sales, marketing and business development professionals as well as entrepreneurs who want to sharpen their skills.

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2008 and older

How to Use Linkedin and Facebook to Market Your Business

Updated by Paula on January 12, 2010

Tuesday, February 9, 2010
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

You’re signed up on Linkedin and Facebook. So now what? The majority of people on these networks are failing to maximize the amazing potential each social network has to offer. Attend this Business Success Series program to learn how to effectively use social media to market your business.

Facebook has more than 350 million active users and the fastest growing demographic is those 35 years old and older. LinkedIn has over 55 million members in over 200 countries. Social media tools such as Facebook and Linkedin can connect you to your potential customers and partners and help you exchange knowledge, ideas and opportunities with your community.

Join social media expert, Edith Yeung, for an insightful presentation on how to leverage the power of these two social media tools. Expect to cover:
•    Strategies and ideas for building a brand on Facebook and Linkedin
•    How to build your business brand Facebook and Linkedin
•    Do & Don’ts on Facebook and Linkedin
•    Ideas to grow your business contacts on Facebook and Linkedin
•    Extensive Q&A opportunity to ask specific marketing questions about maximizing Linkedin and Facebook for your business

Registration is $25 for Chamber members, $35 for prospective members before February 6; $30 and $40 after. A light breakfast will be provided.

Register Online

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.

Edith is a host of CBS 5 Startup Profile, the go-to consultant in small business marketing, a sought-after speaker, and the Founder of BizTechDay – the most impactful business technology conference serving the entrepreneur community every year in San Francisco. She is cofounder and CEO of Clue Market Inc, a marketing firm specializing in small business marketing and has consulted and won multiple awards working with Fortune 500 companies including AT&T Wireless, Oracle, Siebel, Autodesk, Cisco Systems, Symantec, American Management Systems (AMS), Telstra Australia, Matav Hungary Telecom and Taiwan Semi-Conductor. She holds a degree in Information Technology & Marketing from Purdue University.


Latest Developments and Trends in Electronic Payments, Privacy and Data Protection Regulations

Updated by Paula on November 10, 2009

Please Note Date Change!

New Date: Tuesday, December 1, 2009
8:30 – 10:30 am
* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Join this informative panel to discuss the latest developments and trends in electronic payments, privacy and data protection regulations with attorneys from global law firm, Pillsbury. Experts Deborah Thoren-Peden, Catherine Meyer and Tara Desautels will cover each of the timely topics below in detail for business owners. A session not to be missed!

I. Overview of electronic payment systems
- Types of electronic payments: prepaid, e-cash/digital cash, mobile payments, virtual currency, micropayments, remote deposit capture
- Roles of various parties to such payments and network systems available
- Basic legal requirements for offering/using/redeeming through such mechanisms
- Recent federal and state legislations and regulations

II. Regulatory update
- Fallout from the biggest security breaches: TJX and Heartlands
- Financial exposure and costs of settlement
- Stricter regulations coming out of legislatures and state consumer agencies
- Trends in encryption requirements
- Trends in document security and destruction

III. Security Breach update
- Conflicting standards
- Trends towards including all storage media (electronic, computerized, paper, video)
- Impact is not just from external hackers, but involves employees, vendors, temporary employees and former employees
- Written response plan is a useful tool in managing the incident when it hits
- Preventative measures

Due to Pillsbury sponsorship, this is a free event for Chamber members; $25 for prospective members. A light breakfast will be provided.

Register Online

Sponsored by:

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.


Influencing Through the Art of Persuasion

Updated by Paula on October 6, 2009

Wednesday, November 18, 2009
8:30 – 10 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Important now more than ever, negotiating skills are one of the strongest skills a business person can have. The ability to positively influence others is one simple way that many executives measure success. Attend this presentation to learn how to fine-tune those persuasion skills.

In this course, attendees will learn how to use rhetorical strategies to build a persuasive argument that will influence decision makers.

Attendees can also expect to:
•    Cover Aristotle’s 3 appeals: logos, ethos & pathos
•    Learn the Six Steps to Sway: how to build a persuasive argument in six simple steps
•    Understand and analyze your audience to make the biggest impact in the shortest amount of time
•    Prepare for obstacles & tough questions
•    Identify the role that evidence plays in supporting strong arguments and explanations
•    Learn how to recognize deceptive reasoning tactics

Registration is $25 for Chamber members, $35 for prospective members before November 15; $30 and $40 after. A light breakfast will be provided.

Presentation by:

LearnIt!

Register Online

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.

Jennifer Albrecht is the Director of Professional Development and Senior Facilitator with Learn iT. With over a decade in education, in both the public and private sector, she is especially effective at sensing a group’s underlying needs and issues and adapting the curriculum to meet them. Her diverse clients include San Francisco Museum of Modern Art, Kaiser Permanente, Levi Strauss, Williams-Sonoma, The Presidio Trust and Rosendin Electric. Jennifer holds a Masters in English Language & Literature with a focus on Linguistics from the University of Washington and graduated Phi Beta Kappa with Highest Distinction from the University of Rochester where she concentrated in English and Women’s Studies.


Get to the Point and Bottom Line your Message

Updated by Paula on July 23, 2009

Get to the Point and Bottom Line your Message

Tuesday, August 18, 2009
8:30 – 10 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce Boardroom
235 Montgomery St., 12th Floor

Join Learn It! for another informative course on business communication and email best practices. Attendees will learn how to quickly construct focused, clear and persuasive business communication by bottom lining each message to ensure that messages concise and powerful. The main requirement of effective business writing, especially email, is clarity. Employers want their employees’ written communications to be direct, grammatically correct, and easy to read. Careless errors may lead the reader to believe there are also errors in the facts, and the writer loses credibility and trustworthiness.

Attendees can expect to cover:

  • Tools to help identify and succinctly state the bottom line of any message
  • The ideal structure of e-mail subject lines
  • Techniques to develop a message structure that gets to the point and maintains audience interest

Registration is $25 for Chamber members, $35 for prospective members before August 15; $30 and $40 after. A light breakfast will be provided.

Register Online

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.

Presentation by:


HR Trivia: The Questions and Answers Every Business Should Know

Updated by Paula on May 12, 2009

Tuesday, June 16, 2009
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Join Kim Parker, executive vice president of the California Employers Association, as she guides attendees through the important HR questions and answers every business should know. Business owners will be able to learn if they are in compliance with California laws and how to best handle everyday HR issues.

Respecting employees legal rights can be a complicated process full of unknowns. Attendees will learn the do’s and don’ts and can expect to cover:

  • Can you refuse to hire someone because of their tattoos?
  • Do you know all the details that are required on pay stubs?
  • What documentation do you need to provide an employee at termination?
  • What posters am I required to post in the workplace?
  • What do you do if you hired an employee and later found out they may not be legally allowed to work?

This informative class will also be an opportunity to get answers to other questions you may have.

Presentation by:

Registration is $25 for Chamber members, $35 for prospective members by June 13th; $30 and $40 after. A light breakfast will be provided.

Register Online

Kim Parker is the Executive Vice President of CEA.  Kim has been thoroughly immersed in human resources and operational management for over 18 years. She exhibits her comprehensive bank of knowledge and crystal clear strategic guidance with CEA members everyday. An experienced HR Generalist, a dynamic speaker and a successful leader, Kim is proud to be leading the way for CEA. She is dedicated to her team and all CEA members. Kim will work hard to prove to you the endless benefits that come from having CEA on your side. Kim earned her BA degree in Business Administration, with a minor in Human Resources, at the University of Puget Sound.

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.