Small Business Programs Archive

Workshops and panel presentations tailored to help small business members grow their businesses by providing skills training and access to resources.

For further details, contact Nadia Chan at 415-352-8803.

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Mobile Web 101

Updated by Paula on September 21, 2011

Wednesday, October 12, 2011
8:30 – 10:00 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

More and more people are turning to their mobile devices to search the web. Understanding this revolution, navigating the differences in mobile technology and harnessing its potential is important in order for small businesses to stay ahead of the curve. Attend this presentation to discover and learn how to leverage the power of the mobile web.

Attendees can expect to cover:
•    Understanding the five facets of mobile technology
•    What makes mobile an emerging new mass media
•    Mobile web versus desktop web – how it differs and why it matters for business success
•    Selling with mobile – what sales and direct-response marketing approaches work with the mobile channel
•    Leveraging mobile with time-tested “offline” print and display advertising

Join this exciting presentation on the mobile web to hear how this new mass media can have remarkable new opportunities for your business.

Registration is $25 for Chamber members, $35 for prospective members by October 10th; $30 and $40 after. A light breakfast will be provided.

Presentation by Mobile Web Up

Register Online

About Mobile Web Up:
Mobile Web Up is a leader in creating “mobile friendly” websites.  Their mission is to help organizations get more leads, more sales and more success by reaching the 96 million Americans browsing the mobile web. Aaron Maxwell, Founder of Mobile Web Up, will lead the presentation. He is an author of books and essays, contributor to open-source and free software and public speaker. He currently lives in San Francisco.


Maximizing QuickBooks to increase business performance and profits

Updated by Paula on July 22, 2011

Tuesday, August 30, 2011
8:30 – 10 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Join Hilliard Management Group for this QuickBooks presentation on how to maximize business performance and increase profits.

Attendees can expect to cover:
•    Cash flow management
•    Statement of cash flows
•    Budgeting
•    Cash flow forecasting
•    How to use accounting information to be proactive instead of reactive
•    How to use data to anticipate problems and opportunities

During this presentation, attendees will see how the value of good internal bookkeeping and financial accounting processes can lead to financial success.

Registration is $25 for Chamber members, $35 for prospective members by August 28th; $30 and $40 after. A light breakfast will be provided.

REGISTER ONLINE

Presentation by:
Hilliard Management Group

About the Presenter:
Simon Hase is the San Francisco managing regional partner for Hilliard Management Group. Hilliard Management Group is firm of financial accounting consultants that for the last 20 years has worked with small and medium sized businesses as their outsourced accounting department, providing everything from bookkeeping to strategic part-time controller services. Simon has been with the firm since 2008 and during that time has taught over 1,000 business owners basic accounting skills and QuickBooks software in workshops across the United States.
Simon has a 15 year background in finance and accounting and has consulted to companies across nearly every industry.


Natural Networking: How to Connect Authentically and Build Your Business

Updated by Paula on June 6, 2011

Tuesday, July 19, 2011
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Networking can feel like a waste of time if you don’t know how to get results and enjoy the experience. Be guided by master networker and Performance Coach Jonathan Bender, who will present a packed two hours of practical tools to completely transform your networking skills. Prepare to learn how to loosen up, let go of strained techniques and simply connect, and discover a method to speak about your work in a sincere way that makes potential clients respond.

Being relaxed and real not only contributes to a better networking experience, but also brings in the business you seek and bottom-line results. In this two-hour workshop, you will learn how to:
• Prepare in advance to overcome nervousness.
• Create your “Elevator Anti-Pitch,” a relaxed, conversational and magnetic approach to attracting clients.
• Discover secrets of nonverbal communication that send the right message.
• Know how to effectively follow up afterward.

Be sure not to miss this presentation if any of these have applied to you:
• You go to networking events, but don’t walk away with new leads.
• You have an elevator pitch that sounded great, but feels forced when it actually comes out of your mouth.
• You feel somewhat uncomfortable when networking, or even dread going to events.
• You want to see tangible results from your networking.

Registration is $25 for Chamber members, $35 for prospective members by July 17th; $30 and $40 after. A light breakfast will be provided.

Register Online

Presentation by:
WholeSpeak

About the Presenter:
Jonathan Bender, MS, MFA is the founder of WholeSpeak. A lifelong speaker and theater professional, he loves helping growing businesspeople catapult to new levels by rapidly transforming their communication skills: he works with entrepreneurs, small businesses and professionals who wish to become masterful, authentic communicators. A coach and workshop leader for executives and actors alike, Jonathan brings techniques used by performers to create power and presence into the business world. As the founder of Get Real Networking, he teaches a relaxed approach to networking to help you feel and look your best. Jonathan holds a Master of Science in Speech Communication and a Master of Fine Art in Contemporary Performance. Also an Inspiration Coach, he helps clients get in touch with their heartfelt desires and transform their businesses. More information: http://www.wholespeak.com.


Search Engine Optimization for Small Businesses

Updated by Paula on April 1, 2011

Wednesday, May 11, 2011
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

In today’s socially-enhanced and mobile-accelerated internet, we’re met with a saturation of data everywhere we turn. It’s become more important than ever for your business to have quality, purpose-driven content online that can be easily found by prospective customers.

Join this presentation with Elative to learn why your web content matters and how you can maximize the number of people looking at it.

Attendees can expect to discuss:
•    What exactly is SEO?
•    The past, present, and future of search engines.
•    When to think about SEO for your business.
•    A 10-step checklist to use when building a strong SEO foundation for your business.

Presenter Kyung Min will also:
•    Dispelling SEO lies and bad practices.
•    Empower you with the ability to make your business visible to prospective customers.
•    Recommended resources for further exploration.

Registration is $25 for Chamber members, $35 for prospective members by May 8th; $30 and $40 after. A light breakfast will be provided.

Register Online

Presentation by
Elative Marketing

About the Presenter
Kyung Min is Creative Director | Partner at Elative (www.elativeagency.com), a creative agency devoted to building strong brands with distinct marketing strategies. Elative relishes the point where marketing communication and visual design converge; they embrace design as a problem-solving process combining strategic and systems thinking to strengthen their clients’ brand in the face of clearly defined business challenges.


Networking for Small Businesses: Increase Your Networking Power by Improving Your Memory Power

Updated by Paula on February 17, 2011

Thursday, March 24, 2011
8:30 – 10 am

* Registration will begin at 8:15 am

Please note: There has been a room change for this program. It has been moved to the 7th floor conference room in our same building!!

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 7th floor

One of the most cost-effective ways for small business owners to build their businesses is through effective networking. Research has shown that without memory training, over 70% of what is learned today can be forgotten within 24 hours. Join the 2008 United States National Memory Champion, Chester Santos, for this presentation on memory retention for networking success.

A powerful and organized mind is the key to achieving top job performance, but in today’s fast-paced work environments, too many people suffer from information overload. Chester can help give any small business owner an edge over the competition by helping develop the ability to learn more and retain more, faster than you ever thought possible.

Attendees will cover:

  • Memory improvement basics
  • How to memorize and recall important details
  • Specific information on how to remember peoples’ names and what they do for a living
  • Other helpful tips to maximize networking

Registration is $25 for Chamber members, $35 for prospective members by March 21st; $30 and $40 after. A light breakfast will be provided.

Register Online

Presentation by
Chester Santos

About Chester Santos:
Chester Santos is the 2008 United States National Memory Champion.  He is one of the nation’s foremost experts on memory improvement and has appeared in the New York Times, Wall Street Journal, San Francisco Chronicle, Washington Post, USA Today, CNN and various other media around the world. He holds an undergraduate degree in Psychology from the University of California at Berkeley and a master’s degree in Software Engineering from Golden Gate University. Chester has been a special guest lecturer/speaker at the Royal University for Women in Bahrain and at the Haas Graduate School of Business in Berkeley and has also been invited to speak at: UCLA, Harvard Business School, the Dubai International Academic City, and the Dubai Knowledge and Human Development Authority. He writes articles on memory improvement for AskMen.com (the #1 online men’s magazine) and SelfGrowth.com (the #1 online self improvement site). He has also been approached by Penguin Group to write a new book on memory improvement and mental fitness. Chester’s iPhone application, “Steel Trap”, was featured by Apple and became an instant worldwide bestseller.


Marketing and the Mobile Web

Updated by Paula on October 21, 2010

Small Business Program
Marketing and the Mobile Web

Wednesday, November 17, 2010
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Join this exciting presentation on the Mobile Web- a powerful, emerging mass media that’s bringing remarkable new opportunities.  Hear motivating stories and statistics, learn what works and what doesn’t on mobile and discover how you can enjoy higher sales through the Mobile Web.

Attend this program to learn:
•    Motivating stories and statistics – why the mobile web matters
•    How your mobile optimized website can get more leads and create new sales
•    Foundation concepts of mobile web design
•    The future that’s coming – what phones will be like in 2015, and what businesses can do now to prepare
•    Making the most of your budget for mobile – whether that’s $1 or $10,000
•    Leveraging mobile-friendly local listing services like Google Maps
•    Successfully integrating mobile marketing with your offline advertising
•    And MORE to help your business successfully leverage this emerging mass media

Register Online

Registration is $25 for Chamber members, $35 for prospective members by November 14th; $30 and $40 after. A light breakfast will be provided.

Presentation by Mobile Web Up

About Mobile Web Up:
Mobile Web Up is a leader in creating “mobile friendly” websites.  Their mission is to help organizations get more leads, more sales and more success by reaching the 80 million Americans who browse the mobile web each month. Aaron Maxwell, Founder of Mobile Web Up, will lead the presentation.


Employment Law Basics: Top 10 Ways to Stay Out of Court in California

Updated by Paula on October 1, 2010

Wednesday, July 14, 2010
8:30-10:30 am

*registration to begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

While it is impossible for any California employer to avoid the risk of litigation entirely, there are a number of simple things an employer can do to minimize the risk of employment litigation. Attend this presentation to review Employment Law Basics: Top 10 Ways to Stay Out of Court in California. The presentation will offer practical advice on a variety of common employment issues that can lead to litigation.

Some of the topics to be covered will include:

  • How to avoid wage and hour administration and misclassification lawsuits
  • Best practices for handling and documenting performance issues
  • Proper planning for reductions in staff
  • Managing leaves of absence, including unique statutory requirements that are often overlooked
  • Employing disabled employees

Employers should attend this presentation to learn to avoid common employment mistakes that result in expensive employment claims and suits. Learn to prevent employment disputes before they happen. This Small Business Program is being held in partnership with the San Francisco Employer Advisory Council to the Employment Development Department.

Registration is $25 for Chamber members, $35 for prospective members before July 11th; $30 and $40 after. SFEAC members can register with the Chamber member pricing. A light breakfast will be provided.

About the presenter
Christian Rowley is a partner in the San Francisco office of Seyfarth Shaw LLP, and co-Chair of the San Francisco Office’s Labor and Employment Department. He represents employers in single plaintiff and collective-action employment matters, including discrimination, wage and hour, sex harassment, and wrongful termination cases, before state and federal courts throughout the United States, the EEOC, and various state agencies. He also advises management in traditional labor matters, including organizing campaigns, labor arbitrations, NLRB cases, and collective bargaining negotiations, and he assists companies in designing, negotiating, and implementing executive employment and separation agreements, compensation structures, reductions-in-force, and human resources policies and procedures. He is a frequent lecturer at public and private seminars nationwide on labor and employment issues, and is the author or co-author of numerous legal articles, including the introductory chapter in Wrongful Employment Termination Practice (CEB 1997), the premier reference on California’s wrongful termination laws.


Smart Tactics to Generate Red-Hot Leads

Updated by Paula on October 1, 2010

Tuesday, May 18, 2010
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Tap into Joanne Black’s proven, No More Cold Calling® Referral-Selling System, boost your sales and fire up your business! Whether you make cold calls now or not, leverage the power of your referral network and hit your sales numbers without hitting the phones.

Attend this presentation to learn how to:
•    Convert more than 50 percent of your prime sales prospects to paying clients. Leverage your referral network and double your sales footprint without adding to your sales budget.
•    Meet Mr. Big Stuff. Referrals guarantee a direct connection to the decision maker so you don’t chase sales leads that go nowhere.
•    Make every client a walking advertisement for your company. Everyone is a part of your sales team — and existing clients are your best source of new business!
•    To know you is to love you. When you receive a personal introduction, you shorten your sales cycle, win big clients and lock out the competition.
•    Make the “the gatekeeper” vanish. Go directly to the person who matters with a referral introduction. No more stopping at the front gate.

Registration is $25 for Chamber members, $35 for prospective members before May 16th; $30 and $40 after. A light breakfast will be provided.

About Joanne Black:
America’s leading authority on referral selling and founder of No More Cold Calling®, Joanne Black, helps salespeople, sales teams, and business owners get more referrals and attract business fast without increasing costs. Now, discover how to turn prospects into clients more than 50 percent of the time and ace out the competition. She is the author of No More Cold Calling™: The Breakthrough System That Will Leave Your Competition in the Dust, from Warner Business Books.

Joanne’s 30-year career has encompassed owning two companies and holding sales and sales management positions with two major consulting and training firms.  Over the last thirteen years, Joanne has built her business solely on referrals and has trained companies in her proven Referral-Selling System.


Twitter and Your Business: Applications and Best Practices

Updated by Paula on August 9, 2010

Thursday, September 9, 2010
8:30-10:30 am

*registration to begin at 8:15 am

Twitter is a micro-blogging site that has quickly become a world-wide phenomenon. Politicians, celebrities, nonprofit organizations and yes, small businesses, are harnessing the power of the tweet. Attend this presentation to learn how to expand your business with Twitter.

Expect to learn and discuss:

•    Twitter basics
•    The ‘language’ of Twitter including what @mentions, ReTweets and @replys are and when you should use them
•    A brief history of Twitter

Hear from a Twitter employee how and why you should:

•    Include the names and @usernames of the people tweeting from your company account in your bio and/or custom background.
•    Listen regularly for comments about your company, brand and products.
•    Keep an eye on your @mentions and DMs and make sure you address and respond to them as needed.
•    Make sure your tweets provide real value.
•    Ask questions, float ideas and solicit feedback from your consumers.
•    Use third-party Search Engine Optimization tools to figure out how much traffic your websites are receiving from Twitter.
•    Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
•    When you offer Twitter-exclusive deals, use a unique coupon code so that you can tell how many people take you up on that Twitter-based promotion.
•    Use a casual, friendly tone in your messages.
•    Keep your tweetstream fresh!

Registration is $25 for Chamber members, $35 for prospective members by September 6th; $30 and $40 after. A light breakfast will be provided.

Register Online

Presentation by:

Twitter


Finance Options For Your Small Business

Updated by Paula on February 11, 2010

Small Business Program
Finance Options For Your Small Business

Thursday, March 11, 2010
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Join this informative panel to learn financing options for small businesses. Attendees can expect to obtain valuable information from key players in small business financing including how to access small business loans, alternative financing options and tips for using credit cards to finance your small business.

The panel will include:

•    Mark Quinn, San Francisco District Director, Small Business Administration
Requirements and loan programs available through the SBA

•    Happy Dayleg, Relationship Manager, Opportunity Fund
Bank said ‘no’? Alternative financing and how to get it

•    Russell Hamilton, North America Business Credit, Visa
Paper or plastic? How to use credit or debit cards wisely as a daily part of your business

•    Tory Ponsford, Small Business Loan Officer, Redwood Credit Union
Differences in credit unions for small businesses

•    Agnes Cheung, our Business Development Officer, Working Solutions
How to access the City of San Francisco’s Revolving Loan Fund for microloans/small
business loans of $5,000 up to $50,000

Attendees will hear from each of the panelists and also have substantial time for questions and answers.

About The Panel

SBA
The San Francisco District covers a business loan portfolio of more than 10,500 loans worth $3.7 billion. Annually, the District approves SBA guaranty loans. Additionally, the District funds 10 Small Business Development Centers and supports five chapters of the Service Corps of Retired Executives (SCORE). Both organizations provide free, in depth, consulting for new and existing entrepreneurs. Finally, the SBA cosponsors over 1,000 training events for over 50,000 Bay Area small businesses or prospective business from SBA resource partners.

Opportunity Fund
Opportunity Fund is a Nonprofit Lending Institution helping small business owners throughout San Jose, San Francisco, Oakland and the greater Bay Area. Their goal is to provide small business loans to entrepreneurs who cannot qualify for a traditional bank loan, lending on merit, not just credit.

Visa
Russell Hamilton is Head of Small Business Credit Cards at Visa, which is headquartered here in San Francisco. While the federal government has been advocating banks to lend more to small businesses, one of the main tools any business has to finance their operations is their credit and debit cards. Russell will give a few tips on how to make sure your cards are working for you in managing your cash flow.

Redwood Credit Union
Redwood Credit Union (RCU) is a full service financial institution, assisting consumers and small business owners with achieving their financial goals and dreams since 1950. Unlike financial institutions whose purpose is to create profit for stockholders, RCU is a financial cooperative which means our focus is simply to serve the Members who participate in our cooperative.

Working Solutions
TMC Development Working Solutions is a nonprofit organization committed to serving start-up and existing businesses. They provide microloans/small business loans of $5,000 up to $50,000 for businesses with limited or no access to traditional financing through the City of San Francisco’s Revolving Loan Fund. They also provide ongoing business coaching and technical assistance to businesses with a focus on financial management and business planning.

Registration is $25 for Chamber members, $35 for prospective members by March 9th; $30 and $40 after. A light breakfast will be provided.

Register Online

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio or 415-352-8818.


How to effectively market your business against larger competitors

Updated by Paula on December 23, 2009

Wednesday, January 27, 2010
8:30 – 10:30 am

* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Attend this Small Business Program to learn how to effectively market your small business against larger competitors. In order to grow your small business, you need to market like a challenger brand. Challenger brands have to work harder to differentiate their brands because they do not have market dominance as their differentiator.

If you have asked yourself any of the following questions, this program is for you:
Are you in an extremely competitive market?
Are you being outspent by larger competitors?
Has your growth rate hit a ceiling point?

Attendees can expect to cover:
How to understand the challenger brand
How to embrace the challenger brand mentality
Marketing strategies you can employ to take your company to the next level
How to develop a unique messaging strategy that gets you noticed
Which media vehicles you should use to most effectively promote your business
How to set up an effective social media program

Attendees can also expect an open forum period so you can ask the experts specific marketing questions about your business.

Registration is $25 for Chamber members, $35 for prospective members before January 25th; $30 and $40 after. A light breakfast will be provided.

Register Online

Presentation by:

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio at pzamudio@sfchamber.com or 415-352-8818.

A veteran of the advertising and marketing industry, John founded Gumas in 1984. John embraced Cultural Branding early in his career and quickly recognized that spirited clients weren’t being serviced well by the big boys. And that’s when Gumas was born. John currently sits on many boards, including Chairman of the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, The Greater San Francisco Advertising Club, The San Francisco State University Foundation and The Elios Society. In addition, John is an adjunct professor of advertising and marketing, a regular columnist for numerous publications, an author and a frequent speaker. He holds a degree in marketing and advertising from San Francisco State University.


Doing Well by Doing Good: Embracing Eco/Social Responsibility

Updated by Paula on September 10, 2009

Tuesday, October 13, 2009
8:30 – 10:30 am
* Registration will begin at 8:15 am

San Francisco Chamber of Commerce
Boardroom
235 Montgomery St., 12th Floor

Embracing eco/social responsibility is not just a “nice thing to do,” it makes business sense. So how can your company make eco/social responsibility a cornerstone of your brand?

Join this PG&E sponsored panel of experts for a discussion on strategies to reduce your environmental impact, position your company as a socially responsible leader in your industry and incorporate environmental and social issues into your company’s “DNA” to gain competitive advantage while addressing some of the world’s most intractable problems.

Panelists for this presentation will include:

Nikki Pava, EcoTuesday. Founder of the ever-popular EcoTuesday, Nikki will provide case studies based on the work she has conducted with companies and organizations including Williams-Sonoma, Burning Man and Morrison and Foerster.

Steven Van Yoder, Get Slightly Famous. Steven will discuss strategies for integrating eco/social responsibility into your core business to enhance your company brand. He’ll provide tips and case studies illustrating how eco/social responsibility can lead to great PR, community partnerships, and strengthen relationships with customers, clients, prospects and vendors while making an authentic social impact.

Stephanie Bernstein of To-Go Warem founder of To-Go Ware and Eyes of the Forest, Inc. Stephanie Bernstein of To-Go Warem founder of To-Go Ware and Eyes of the Forest, Inc. To-Go Ware, an environmentally responsible company that makes re-usable food and beverage containers and other products that reduce the millions of plastic forks, plates and to-go boxes that ended up in landfills. Stephanie will discuss how she’s grown To-Go Ware into a national company and provide strategies to profitably embrace a triple bottom line approach that embraces people, planet and profit in meaningful ways.

Deborah Hirsh, B Lab. Deborah is Co-Director of Business and Community Development at the San Francisco office of B Lab, the 501(c)(3) non-profit organization that helps businesses measure and improve social and environmental performance through their B Ratings System. She will provide case studies of businesses embracing the B Corporation model and discuss the B Corporation Ratings System, a free management tool available to any business interested in assessing its overall social and environmental impact.

Jonathan Storper, Hanson Bridgett. Jonathan chairs the Corporate, Securities, Tax and Sustainable Business Practice Groups at Hanson Bridgett. He will be discussing his experience serving a growing community of sustainable and green businesses and will also discuss his current leadership role regarding the introduction of model legislation in California for a new corporate form with higher standards of corporate purpose, accountability and transparency.

Sponsored by:

Registration is $25 for Chamber members, $35 for prospective members by October 9th; $30 and $40 after. A light breakfast will be provided.

Register Online

Cancellations must occur 48 hours in advance to receive a refund. For more information, contact Paula Zamudio at pzamudio@sfchamber.com or 415-352-8818.





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