Advertising 101 for Small
Businesses

Tuesday, July 29, 2008
8:30 am - 11:30 am
SF Chamber Boardroom
235 Montgomery St.,12th Flr.

Join David McGrane, President of Ozone Advertising and an expert group of panelists for this very informative presentation on Advertising 101 for Small Businesses. In this presentation David and a team of experts from Google AdWords, the San Francisco Examiner and Vertical Response will take you through the basics that are so critical to the success of any advertising campaign. This information is all the more important for small businesses whose budgets may be limited, who cannot afford costly mistakes and who need every ad dollar to work extra hard.

:The agenda will include a 40 minute presentation from Ozone Advertising, and 20 minute presentations (approximately) from representatives from: Google AdWords, the San Francisco Examiner and Vertical Response. Each will each provide insightful information for small business owners regarding advertising. Attendees can expect to hear information on the following topics:

• What questions every business should ask before embarking on a campaign
• Steps for executing a successful campaign
• How to get the most ‘bang for your buck’

• Objectives of a marketer and consumer behavior
• Online spending trends
• Using AdWords for search and content
• How to measure success Traditional advertising VS google advertising

• Knowing and understanding one’s core competencies and competitive advantage
• The 3P’s of marketing/advertising
• Advertising in a multi-media world

• How to use traditional advertising to build your list of opt-in members
• How to create email campaigns that support print and online advertising efforts for an integrated approach
• How to generate more traffic to your site or location through targeted communications

Registration is $25 for Chamber members, $35 for prospective members before July 25th; $30 and $40 after. A light breakfast will be provided. For more information, contact Paula Zamudio at 415-352-8818 or pzamudio@sfchamber.

Presented By:

With guests:
    

Register Online

You can also register by sending a check to:
San Francisco Chamber of Commerce
Attn: Ambassador’s Special Presentation
235 Montgomery St., 12th Flr.
San Francisco, CA 94104

For more information, contact Paula Zamudio at 415-352-8818 or pzamudio@sfchamber.com.
*Please note: Cancellations must occur 48 hours in advance to receive a refund or credit.

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